Maffrei Verduno Pelaverga

Maffrei is a contemporary micro-project founded in 2021 by two energetic brothers, Andrea and Stefano Mascarello. Although they grew up in a multi-generational winemaking family in La Morra, the brothers chose to forge an independent path, naming their estate Maffrei as a Piedmontese portmanteau of Mascarello and frei (brothers). While most young Piedmontese winemakers focus strictly on Barolo, the Mascarello brothers went out of their way to lease plots in the municipality of Verduno to champion Pelaverga Piccolo, one of Italy's rarest indigenous red grapes. This wine represents their dedication to preserving local heritage through small-scale, artisanal viticulture.