COLOUR
Red
TYPE
Still
VINTAGE
2025
GRAPE
Pinot Noir
PRODUCER
Elephant In The Room
REGION
South Australia
CHARACTERISTICS
Body
Medium - Light
Sweetness
Dry
Acidity
Medium - High
Finish
Medium - Long
Intensity
Mid - Pronounced
Tannins
Medium - Low
AROMAS & FLAVOURS
ABOUT THIS WINE
Elephant in the Room was created by Fourth Wave Wine, founded by Nicholas and Frances Crampton, to challenge the traditional wine establishment. Under the direction of acclaimed winemaker Corey Ryan, the brand rebels against ultra-light, austere Pinot Noirs, championing a bolder, more mouth-filling style with the slogan 'Fashion 0. Flavour 10.' Sourced from the cool-climate region of Mount Gambier in South Australia, this wine offers an accessible, plush, and highly expressive profile that bridges the gap between cool-climate elegance and generous fruit weight.
ALCOHOL
13.5%
AVG. PRICE
€11
STYLE
Classic
VEGAN
YES
SULPHITES
When to drink
Now or Later
Ideal temperature
14-16°C
INTERESTING FACTS
Fact 01
Created to rebel against the 'wine style police' with the bold brand slogan: 'Fashion 0. Flavour 10.'
Fact 02
Features a dual fermentation process, including 10% whole-bunch fruit in open fermenters.
Fact 03
One of Australia's fastest-selling Pinot Noirs, offering a bolder style than traditional cool-climate examples.
FOOD PAIRING
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WINE MAKING PROCESS
The grapes are sourced from low-yielding, cool-climate vineyards near Mount Gambier. Following a partial hand-harvest, the fruit is de-stemmed. Ten percent of the fruit undergoes whole-bunch fermentation in small two-tonne open fermenters with twice-daily hand plunging to extract soft tannins and color. The remaining portion is fermented in larger closed fermenters with regular pump overs. After blending, 75% of the wine is matured in stainless steel vats to preserve fresh primary fruit characteristics, while 25% is aged in French oak barrels for four months to add subtle complexity.
